Xavier Serra Torres

CEO, Affinity-Petcare


More than 30 years of experience in large Multinational Corporations, of which more than 25 have been in Senior Management positions and in different countries. He is currently Chief Executive Officer of Affinity-Petcare (Agrolimen Group) of its main markets: Spain, France, Italy, Brazil, United Kingdom, USA. In addition, he is a member of the Executive Committee of Agrolimen.

His specialty is the management of organizational changes that he has been able to implement in renowned multinational companies such as Bacardi Martini Spain and currently in Affinity-Petcare.

In his conference he will share his experience in how to build a customer centric culture and what is the best leadership in that new culture. The two keys areas when developing a Conscious Company.